The Year That Tooth Whitening Broke

Some days McSweeneys is especially funny. Like yesterday. Here's a sample of Dan Kennedy's "1997: The Year That Tooth Whitening Broke."

Well, we were told a million times that if you want to be a thriving practice, you had to focus on standard procedures ... play the game: crowns, fillings, molar preps and buildups, refer out a lot for your root canals and appendectomies and build alliances with other offices that way. Oh, and of course we were told for years that you couldn't be big with a male receptionist. I meet dentists now that are like, "Yeah, we wanna get a male receptionist and go for the big time." And I'm like, "Oh, my God, it's come full circle."

Check it out.